54 Kansas counties to benefit from funding for program promoting mother and child health

Tuesday, July 23, 2013

The Kansas Early Childhood Advisory Council and Kansas Project LAUNCH have awarded $40,000 in mini-grants to communities to promote technology designed to provide mothers quick access to essential health information. Communities will use the funding to develop public awareness strategies to increase enrollment in text4baby, a free mobile information service designed to promote maternal and child health. Women who sign up for the service by texting BABY to 511411 (or BEBE in Spanish) receive free text messages each week, timed to their due date or baby’s date of birth.

Thirty-two programs serving 54 counties were awarded funding. Public awareness strategies implemented with the funds may include local radio or television public service announcements, printed materials, movie advertisements, promotional materials, community baby showers or health fairs.

 

          Counties shaded in blue were awarded funding to develop public awareness strategies to promote Text4baby.

 

An educational program of the National Healthy Mothers, Healthy Babies Coalition, text4baby provides pregnant women and new moms information to help them care for their health and give their babies the best possible start in life. Text4baby’s power lies in its ability to get the most essential health information to mothers in need quickly and easily using a technology they regularly use. Kansas is participating in the 2013 national Text4baby State Enrollment Contest. Organizers hope to get as many Kansas women as possible to sign up for the campaign. For more information about the campaign, visit https://text4baby.org/.


Cristi Cain, CPP

Project Coordinator, Center for Public Partnerships and Research

University of Kansas

785-864-9639

ccain@ku.edu

 

 

Janine Gracy, MSEd, CHES, CPP

Assistant Director, Center for Public Partnerships and Research

University of Kansas

785-864-5468

janinegracy@ku.edu



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